Category: Design

4 reasons business card is an important marketing tool

You can find everything online now. So, what’s the point of getting a business card? Well, business cards are still a very effective marketing tool. Here are the reasons why.

Giving out contact information

Though you can get the contact details of companies just by searching on Google, business cards are more convenient. You can just take it out and find the company address, contact number, name and designation of the person, website address, etc.

Creates the first impression

An attractive business card can create the first impression about the company. By looking at the business card, a person can say a lot about the company. If the business card is well designed and informative, then it will create a positive image about the company.

Creates personal touch

Exchanging business cards can create a personal touch. Digital information cannot create that image. So, exchanging business cards create a special image about the company.

Reach more prospective customers

You meet people everywhere; it can be on the road, in the grocery stores, and other places. When you meet these people, you can give your business card. So, you can reach out to more people.

No matter how digitized the world has become, traditional marketing tools like business cards still work. In fact, your business will look very unprofessional without a proper business card. You should invest time and money in designing an attractive business card for your company.

5 aspects of a very attractive business card

A business card tells a  lot about the company. It is a reflection of your personality as well. A good business card must be well designed and professional at the same time. Here are some aspects of a good business card.

Typography

You must choose the information you want to put in your card carefully. There is very little space available on your card. You should utilize it well. So, you need to be careful in choosing the lettering on your card. It should be informative and professional as well. You should choose the type of font, font size, and font color carefully as well.

Logo

Your logo must be something very sophisticated. You can choose a photograph or geometric shape. It must be simple, yet attractive so that people instantly recognize your logo. You can use die-cut printing to make something different.

Shape

Though the traditional shape of business cards is rectangular, many companies produce business cards of different shapes. This makes the cards look different and can create a lasting image in people’s mind.

Material

Most business cards are made of paper. But nowadays, business cards are also printed on other materials like plastic, wood or metal. Whichever material you choose, you must remember that the quality of the material must be good. The card should feel good when touched.

Layout

You should hire a good graphic designer to create the layout of your card. Your choice of white space, color, etc. must be good. The information, font size, etc. can also affect a card’s layout. You can pick a number of cards with good layout and try to create something similar.

All these elements must be incorporated when you design a business card. Using these elements properly will help you to create a business card that is professional looking and attractive.